Women Actually Want To Wear

Designers like Phoebe Philo and Demna Gvasalia, via the label Vetements and now Balenciaga, have changed the landscape of high fashion by designing clothes that are both forward-thinking and beg to be worn now. Hedi Slimane has raised Saint Laurent’s cachet…

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The Role of Click to Call

In 2013, Google commissioned Ipsos to conduct a study on their click-to-call buttons that appear directly in search results on mobile devices. Over a 1 week period, the study examined 3000 respondents who had all made at least one purchase…

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